(Wydawnictwo Uniwersytetu Rzeszowskiego, 2011) Obolenska, Tetiana E.; Gzhesyuk, Alina O.
The article deals with the essential tendencies of creating and commercialization of educational product in the dimension of marketing and neoliberal development models. Main characteristics of educational product’s demand and supply are identified and it is established connection with the process of creating a new state educational policy during the intensification of the world economy globalization.