(Wydawnictwo Uniwersytetu Rzeszowskiego, 2019) Kurowska, Karolina
The main aim of this article is to demonstrate the mechanism of the SEX IS BASEBALL metaphor, and to focus on its motivation, as well as on its possibly degrading effect on modern society. The concept of conceptual metaphor proposed by Lakoff and Johnson (1980) and further discussed by other scholars constitutes one of the most expedient devices that can be applied in this kind of research.