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„Wirtualny doradca zdrowotny”, suplement diety, reklama i odbiorca – czyli język portali promujących zdrowie w Internecie

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dc.contributor.author Błachowicz, Ewa
dc.date.accessioned 2021-09-09T07:23:34Z
dc.date.available 2021-09-09T07:23:34Z
dc.date.issued 2019
dc.identifier.citation Słowo. Studia językoznawcze nr 10/2019, s. 7–24 pl_PL.UTF-8
dc.identifier.issn 2082-6931
dc.identifier.uri http://repozytorium.ur.edu.pl/handle/item/6730
dc.description.abstract The paper focuses on the language of the health promoting web portals, including the language of advertisements related to the health promoting products which are placed on selected web portals. The communication-related aspect of the discussion, that is the perspective of the virtual health advisor and receiver organise the discussion. The analysis is conducted according to the paradigm of the popular science apparatus with limited amount of specialist terminology, which makes it understandable for any reader. pl_PL.UTF-8
dc.language.iso pol pl_PL.UTF-8
dc.publisher Wydawnictwo Uniwersytetu Rzeszowskiego pl_PL.UTF-8
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 Międzynarodowe *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/4.0/ *
dc.subject health-related web portals pl_PL.UTF-8
dc.subject language promoting health on the Internet pl_PL.UTF-8
dc.subject advertisement pl_PL.UTF-8
dc.title „Wirtualny doradca zdrowotny”, suplement diety, reklama i odbiorca – czyli język portali promujących zdrowie w Internecie pl_PL.UTF-8
dc.type article pl_PL.UTF-8
dc.identifier.doi 10.15584/slowo.2019.10.01


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