Przeglądanie według Autor "Surmacz, Tomasz"

Aktualnie wyświetlane 1 - 3 z 3

Diversification of Expectations and Buying Behaviours of Internet Users in the Context of Brand Activities in Social Media
(Wydawnictwo Uniwersytetu Rzeszowskiego, 2016) Surmacz, Tomasz
The growing power and potential of social media is testified by the number of active users. Spending time on social media is one of the most popular things people do on the Internet. Social media has changed the landscape of enterprises functioning on the market. Communication with customers has taken new forms and has created the possibility of relationships. Presented article shows the results of studies on the behaviour of Internet users in social media. Respondents indicate satisfaction with the presence of brands in social media. Users of social media want to chat, search for information and spend time with friends. They are there not for to follow companies. But as companies are present in social media internauts want some interactions with them. At the same time, it appears that the most desirable actions by companies are those associated with benefits for the involved Internet users (discounts, access to exclusive promotions). More than half of the respondents (56%) expect access to special offers and promotions. It is difficult to determine the impact of social media on increased purchases. At the same time one can notice the importance of recommendations and negative comments in social media. 43% of surveyed people confirm that being a fan of a particular brand in social media causes that they recommend a product to friends. And over half of respondents would not buy a product after reading a negative review or comment about it. It cannot be ignored by companies. And although these are only declarations of respondents any company cannot underestimate such statements. Companies need to take care of the reputation and their presence in social media must be a result of a well prepared strategy.
Supply Chain Management and Sustainable Development in Regional Context
(Wydawnictwo Uniwersytetu Rzeszowskiego, 2012) Surmacz, Tomasz
The fundamental problem concerning development of supply chain strategies is not taking into consideration social and environmental dimensions. Companies and entire supply chains focus on financial issues. External pressures make an issue of Sustainable Supply Chain Management more and more important. Companies start to integrate their efforts to include sustainability in their supply chain strategies. The problem is lack of universal rules and widely accepted metrics of performance. The issue is also very important from a regional point of view because developing regional supply chains can be a threat for the environment and local societies.
Three-Seas Initiative countries and their competitiveness in Europe
(Wydawnictwo Uniwersytetu Rzeszowskiego, 2020) Wei, Li; Wierzbiński, Bogdan; Surmacz, Tomasz
The paper shows the regional characteristics of the Three-Seas area in terms of defining the competitive advantage of the whole region and its countries through the development of relationships and changes in their approaches to the competitive paradigm in this area. The scientific discussion undertaken in this paper is related to internal resources in terms of ICT and human resources development (and its involvement in science and technology – measured by Human Resources for science and technology) as well as innovativeness. The authors have chosen indicators of development that could be beneficial in terms of decreasing historical economic developmental inequalities, with some differences between the Three-Seas countries being analysed for the period of 2006–2018. The secondary data was taken from Eurostat and other available sources. The regional strategy should focus on the knowledge-based economy, and the possibilities for rapid development in this area. This gives opportunities to make rapid progress in a region centrally located in Europe to generate great potential to strengthen accumulated resources and, in the nearest future, to create the possibility of becoming a hub connecting eastern and western Europe.