Słowo. Studia językoznawcze nr 8/2017

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Obraz polityka w „Fakcie”
(Wydawnictwo Uniwersytetu Rzeszowskiego, 2017) Czajka-Bubniak, Anna
The aim of the article is research, how tabloid “Fact” looking at an politician using an image of former premier – Donald Tusk and analyse if this view is typical, characteristic, stereotypical for this kind of paper. The material used in analyses includes texts and pictures. An image of politician is simple because of his destiny to a mediocre reader without education and suffering wrongs in society. The borders between the wealth and poverty are clearly defined in “Fact”.
Wartościowanie w tabloidzie jako zamierzony środek oddziaływania na odbiorcę
(Wydawnictwo Uniwersytetu Rzeszowskiego, 2017) Czajka-Bubniak, Anna
The main aim of the study is showing how tabloid try to evaluate the reality. Tabloid “Fact” is a paper which negates all the social injustices associated with luxury, richness and a defiance of simple people. Tabloid is often the only one paper which people want to read, so it is directed at easy entertainment and sensation. Editors use various rhetorical means, (stylistic and lexical), popular slogans to manipulate the society. The tabloid evaluates positive and negative through the headlines and pictures. The resume of the study is a reconstruction of values which are postulated by “Fact” and based on flagships words recommended by Walery Pisarek.