„Fortsetzung folgt“: Serielle Logik In Gutenbergs Typographeum

Abstract

Among the aesthetic strategies of stimulating media’s reception is a serial logic. Based on two broadsheets from the early modern period, the article examines how the prompt succession and the close juxtaposition of correlating scenes structure or even determine the cognitive and aesthetic reception of the materials. The examples tend to ‘enliven’ their depiction; their serial logic fosters the reader-beholder’s expectation for more information and visual entertainment while feeding the growing print market with new supplies. The typographeum yields media intent on ‘setting in motion’ the images that are fully generated in the mind of the viewer.