Bildlichkeit der Phraseme in der Wirtschaftssprache

Abstract

The subject matter of this article is contrastive analysis of German and Polish idiomatic expressions in modern business language. Semantic analysis carried out in the article supports the crucial statement that metaphors are not only elements of literature but they also constitute a substantial part of specialised language. However, their function is different. Metaphors used in newspapers are lexicalized, which enables readers to receive specialised expressions and structures in a more understandable, expressive and aesthetic form. A significant part of the thesis is a detailed study of the examples provided from Frankfurter Allgemeine Zeitung, Handelsblatt, Wirtschaftswoche, Gazeta Wyborcza, Dziennik Gazeta Prawna and Rzeczpospolita.