Negatywna telewizyjna reklama polityczna w wyborach do Parlamentu Europejskiego w Polsce w 2009 roku

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dc.contributor.authorFriedrich, Marek
dc.date.accessioned2015-07-01T12:52:58Z
dc.date.available2015-07-01T12:52:58Z
dc.date.issued2015
dc.description.abstractNegative television political advertising has become an instrument commonly found in election campaigns in most democratic countries around the world. This article is intended to show the functioning of this element of political marketing, focusing in particular on its presence on Polish soil. This article indicates the genesis of negative televi-sion political advertising, its nature, significance, and provides an analysis that included sample ads by the campaign staffs of Law and Justice, Civic Platform and Democratic Left Alliance, which were broadcast during the election campaign before the election to the European Parliament in 2009.pl_PL.UTF-8
dc.identifier.citationAgnieszka Pawłowska, Polityka i Społeczeństwo nr 1(13)/2015, s. 92-103
dc.identifier.doi10.15584/polispol.2015.1.8
dc.identifier.issn1732-9639
dc.identifier.urihttp://repozytorium.ur.edu.pl/handle/item/1053
dc.language.isopolpl_PL.UTF-8
dc.publisherWydawnictwo Uniwersytetu Rzeszowskiego
dc.rightsUznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/pl/*
dc.subjectpolitical marketingpl_PL.UTF-8
dc.subjectnegative campaignpl_PL.UTF-8
dc.subjectpolitical advertisingpl_PL.UTF-8
dc.subjectelection 2009pl_PL.UTF-8
dc.subjectEuropean Parliamentpl_PL.UTF-8
dc.subjectLaw and Justicepl_PL.UTF-8
dc.subjectCivic Platformpl_PL.UTF-8
dc.subjectDemocratic Left Alliancepl_PL.UTF-8
dc.titleNegatywna telewizyjna reklama polityczna w wyborach do Parlamentu Europejskiego w Polsce w 2009 rokupl_PL.UTF-8
dc.title.alternativeNegative television political advertising in the 2009 elections to the European Parliament in Polandpl_PL.UTF-8
dc.typearticlepl_PL.UTF-8
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