The article explains the motivation for creating a historical and cultural reserve and park within the remaining relics of the ancient Ruthenian city of Zvenyhorod. The author presents a brief history of the city, the main results of archaeological research, the need to continue to study the site, and the prospects for its popularisation. The article focuses on the role and significance of Zvenyhorod as the capital of the principality of the same name for the genesis of urban processes and state-building in Southwest Rus’. It is emphasised that the results obtained in the course of archaeological research conducted from 1953 to1994 are a strong basis for preserving, further studying and transforming into a tourist attraction this place that belongs to the cultural heritage of Ukraine.