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Koszty transakcyjne jako determinanta wyboru modelu dystrybucji opartego o marketing wielopoziomowy

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dc.contributor.author Kozera, Ireneusz
dc.date.accessioned 2018-05-17T09:39:43Z
dc.date.available 2018-05-17T09:39:43Z
dc.date.issued 2017
dc.identifier.citation Przedsiębiorstwo i region z. 9/2017, s. 110–122 pl_PL.UTF-8
dc.identifier.issn 2080-458X
dc.identifier.uri http://repozytorium.ur.edu.pl/handle/item/3606
dc.description.abstract The aim of the article is to present the phenomenon of dynamic development of the concept of distribution of products and services based on a multi-level marketing model. Involvement in a scientific discussion on changes in the economy that testify to the reevaluation of determinants of economic decisions in organizations and may form the basis of new paradigms of the new institutional economy. Paradigms in which not only the scale of transaction costs is important, but also the fact that they can be located inside the organization. The article shows that this approach leads to a situation in which transaction costs may be somehow the company’s assets. All this takes place as a consequence of the revaluation of the determinants of transactions that are heading towards the so-called soft factors connected, for example, with the phenomenon of trust in the organization, networking of entities, the phenomenon of prosumption and the win-win strategy, understood more broadly than just satisfying the needs of the consumer technically related to the features of the product or service. pl_PL.UTF-8
dc.language.iso pol pl_PL.UTF-8
dc.publisher Wydawnictwo Uniwersytetu Rzeszowskiego pl_PL.UTF-8
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 Międzynarodowe *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/4.0/ *
dc.subject multi-level marketing model pl_PL.UTF-8
dc.subject new institutional economy pl_PL.UTF-8
dc.subject transaction costs pl_PL.UTF-8
dc.subject trust in the organization pl_PL.UTF-8
dc.title Koszty transakcyjne jako determinanta wyboru modelu dystrybucji opartego o marketing wielopoziomowy pl_PL.UTF-8
dc.type article pl_PL.UTF-8
dc.identifier.doi 10.15584/pir.2017.9.12


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Attribution-NonCommercial-NoDerivatives 4.0 Międzynarodowe Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 Międzynarodowe

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