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Political Language and Advertising Language in Relevance Theoretical Framework: A Quest for Differences

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dc.contributor.author Rut-Kluz, Dorota
dc.date.accessioned 2018-03-13T10:40:49Z
dc.date.available 2018-03-13T10:40:49Z
dc.date.issued 2017
dc.identifier.citation Studia Anglica Resoviensia T. 14 (2017), s. 132–152 pl_PL.UTF-8
dc.identifier.issn 1641-7666
dc.identifier.uri http://repozytorium.ur.edu.pl/handle/item/3387
dc.description.abstract The paper looks at two types of Polish data; political speech and TV advertisements, which, having similar aims but rather different status, may possibly use the same means to achieve success. The relevance framework is applied to analyse and compare the mechanisms behind the linguistic effects and looks into particular stages of processing the linguistic input, taking a closer look into the explicature in both the political speech of a TV election campaign and TV advertisements. Particular pragmatic processes are presented (disambiguation, ad hoc concept construction) as well as implicature formation, non-literal talk and covert communication in order to address the question of whether political speech and advertising are similar and, if yes, in what respects and to what extent. pl_PL.UTF-8
dc.language.iso eng pl_PL.UTF-8
dc.publisher Wydawnictwo Uniwersytetu Rzeszowskiego pl_PL.UTF-8
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 Międzynarodowe *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/4.0/ *
dc.subject relevance theory pl_PL.UTF-8
dc.subject political speech pl_PL.UTF-8
dc.subject TV advertisements pl_PL.UTF-8
dc.subject explicature pl_PL.UTF-8
dc.subject implicature pl_PL.UTF-8
dc.title Political Language and Advertising Language in Relevance Theoretical Framework: A Quest for Differences pl_PL.UTF-8
dc.type article pl_PL.UTF-8
dc.identifier.doi 10.15584/sar.2017.14.11
dc.identifier.eissn 1898-8709


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Attribution-NonCommercial-NoDerivatives 4.0 Międzynarodowe Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 Międzynarodowe

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