Polityka i Społeczeństwo nr 4(15)/2017

URI dla tej Kolekcjihttp://repozytorium.ur.edu.pl/handle/item/3540

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Facebook jako narzędzie odwoływania się do ogólnokrajowych sporów politycznych przez lokalnych polityków – analiza na przykładzie samorządowców z miast na prawach powiatu z województwa śląskiego
(Wydawnictwo Uniwersytetu Rzeszowskiego, 2017) Bąk, Aneta; Kubisz-Muła, Łukasz
This article presents the findings of a study concerning the use of the social media platform, Facebook, by local politicians to express their opinion on national political disputes. The analysis covered entries published by local politicians from the Silesian municipal boroughs, on their accounts over a period of 16 months, from the day of the parliamentary elections in 2015. The study revealed, among other data, that the fact and frequency of publishing posts concerning political disputes in social media depends on whether the local politician is a councillor or a president of the municipality and whether he/she is a representative of a main political party or not. The analyses also showed that nearly 80% of entries on national political disputes have a different author than the person who publishes the posts, and local politicians merely share posts made available by other people.
Komunikowanie ugrupowań politycznych na Facebooku w trakcie kryzysu sejmowego na przełomie 2016 i 2017 roku
(Wydawnictwo Uniwersytetu Rzeszowskiego, 2017) Szwed-Walczak, Anna
The purpose of research was to indicate the political communications of political parties on social media, during political crisis in Poland. It was hypothesized, that the political crisis allowed the promotion of political party platforms among citizens. The research results showed that parties used fanpages on Facebook to politically discredit their political opponents, shaping or promoting their own images. I specified: the subject area of published posts, the kind of posts, form of promotion the image and form of engagement of users. I applied quantitative and qualitative research. Content analysis and comparative methodology were used.
Rola mediów społecznościowych w procesie budowania wizerunku kobiet prezydentów miast na przykładzie serwisu Facebook
(Wydawnictwo Uniwersytetu Rzeszowskiego, 2017) Posyłek, Małgorzata
The contemporary image of a female politician is no longer perceived through her attractiveness (which, however, can be decisive in election process), but through her education, knowledge, and professional experience. A much higher level of engagement is expected from female politicians than from their male counterparts, therefore achieving success might be difficult. This situation demands a much more active approach in creating an image in order to indicate to the electors that women are able to fulfill the most important duties at all levels of political power due to their level of education, knowledge and higher personal engagement. Creating an image requires a systematic effort to design and to highlight some elements of identity, taking advantage of public relations and marketing, that will gain the acceptance of the voters. The power of the Internet in public sphere, and it’s significance in marketing actions has led to social media being widely employed in the image building process. For female city mayors, who broadcast their activities on their public accounts, social media has become a form of image creation. The analysis produced below focuses on the process of image building on Facebook for the female city mayors of the Łódź Voivodeship during the local government election campaign of 2014.

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Przeglądanie Polityka i Społeczeństwo nr 4(15)/2017 według Temat "Facebook"