Przeglądanie według Autor "Raszkowski, Andrzej"

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    The Importance of City Image in Socio-Economic Development
    (Wydawnictwo Uniwersytetu Rzeszowskiego, 2012) Raszkowski, Andrzej
    The article discusses selected problems referring to the role of image in the context of city social and economic development. Its initial part presents theoretical aspects of city image placing particular emphasis on its definition, listing the addressees of activities related to city image creation and characterizing the important functions played by the city image. Next, the role of image in socio-economic city development is discussed from the perspective of strengthening its investment attractiveness, as well as the dimensions of investment advantages, including the key role of image, are presented. Positive impact of image, on the selected spheres of city functioning, is also discussed and supplemented by broader characteristics of its influence on the social sphere.