Kurz zur Pragmatik von Werbeslogans

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dc.contributor.authorJílková, Hana
dc.date.accessioned2017-07-13T08:56:45Z
dc.date.available2017-07-13T08:56:45Z
dc.date.issued2017
dc.description.abstractThe paper deals with the question of the pragmatic level of advertising slogans. It focuses on the characteristics of basic acts, tactics and strategies of communication. Individual speech tactics and strategies are demonstrated with regard to printed German and Czech advertisement. Single forms of actions as assertion, presentation, question and suggestion are described more closely. Basic situational aspects of advertising slogans are mentioned and further described as monologic or dialogic.pl_PL.UTF-8
dc.identifier.citationGermanistische Kontexte, nr 2(1)/2017, s. 77–89pl_PL.UTF-8
dc.identifier.doi10.15584/germkon.2017.1.6
dc.identifier.issn2450-5447
dc.identifier.urihttp://repozytorium.ur.edu.pl/handle/item/2786
dc.language.isodeupl_PL.UTF-8
dc.publisherWydawnictwo Uniwersytetu Rzeszowskiegopl_PL.UTF-8
dc.rightsUznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/pl/*
dc.subjectAdvertising sloganspl_PL.UTF-8
dc.subjectpragmaticspl_PL.UTF-8
dc.subjectcommunicative actspl_PL.UTF-8
dc.subjectcommunicative strategypl_PL.UTF-8
dc.subjectcommunicative situationpl_PL.UTF-8
dc.subjectcommunicative formpl_PL.UTF-8
dc.subjectsituational aspectspl_PL.UTF-8
dc.subjectmonologuepl_PL.UTF-8
dc.subjectdialoguepl_PL.UTF-8
dc.titleKurz zur Pragmatik von Werbesloganspl_PL.UTF-8
dc.typearticlepl_PL.UTF-8

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Germanistische Kontexte nr 2(1)/2017