Współpraca i konkurencja podmiotów destynacji turystycznej

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Wydawnictwo Uniwersytetu Rzeszowskiego

Abstract

Tourist offer is created by entities of the direct tourism economy, ie. hotels entrepreneurs, travel agencies, tourist carriers and other handlers of tourism services. The tourist offer is also created by the stakeholders in the tourist destination. The term tourist destination in the article is understood in terms of the subject. The local governments play a fundamental role in shaping the offer. The aim of this paper is to present the idea of the functioning of a tourist destination as the subject of the tourism market, together with an indication of issues of cooperation, competition and coopetition between the entities creating the tourist offer in the area. The text explores the development of a tourist destination as the subject of the tourism market, along with the attempt towards classification.

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tourist destination, the tourist market, cooperation, competition, coopetition

Citation

Eliza Frejtag-Mika, Przedsiębiorstwo i region z. 7/2015, s. 71–83

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Except where otherwise noted, this item's license is described as Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska