Uzasadnianie decyzji politycznych jako narzędzie marketingu politycznego poza okresem kampanii wyborczej. Analiza zawartości trzech tygodników lokalnych
Wydawnictwo Uniwersytetu Rzeszowskiego
Contemporary election campaigns are not limited to formally determined periods. This article is based on the assumption that local authorities conduct continuous campaigns to canvass for votes. The intention of this article was to check how local authorities had justified controversial political decisions. The content of three local weeklies from Podkarpackie voivodship coming from two periods of four weeks in May-June and October-November 2012 was analysed. It was discovered that all four categories of justifying controversial political decisions were present in the publications of each weekly.
transaction marketing , relationship marketing , political decision , justification of a decision