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Uzasadnianie decyzji politycznych jako narzędzie marketingu politycznego poza okresem kampanii wyborczej. Analiza zawartości trzech tygodników lokalnych

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dc.contributor.author Furman, Wojciech
dc.date.accessioned 2015-05-13T08:34:15Z
dc.date.available 2015-05-13T08:34:15Z
dc.date.issued 2013
dc.identifier.issn 1732-9639
dc.identifier.uri http://repozytorium.ur.edu.pl/handle/item/906
dc.description.abstract Contemporary election campaigns are not limited to formally determined periods. This article is based on the assumption that local authorities conduct continuous campaigns to canvass for votes. The intention of this article was to check how local authorities had justified controversial political decisions. The content of three local weeklies from Podkarpackie voivodship coming from two periods of four weeks in May-June and October-November 2012 was analysed. It was discovered that all four categories of justifying controversial political decisions were present in the publications of each weekly. pl_PL.UTF-8
dc.language.iso pol pl_PL.UTF-8
dc.publisher Wydawnictwo Uniwersytetu Rzeszowskiego pl_PL.UTF-8
dc.rights Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/pl/ *
dc.subject transaction marketing pl_PL.UTF-8
dc.subject relationship marketing pl_PL.UTF-8
dc.subject political decision pl_PL.UTF-8
dc.subject justification of a decision pl_PL.UTF-8
dc.title Uzasadnianie decyzji politycznych jako narzędzie marketingu politycznego poza okresem kampanii wyborczej. Analiza zawartości trzech tygodników lokalnych pl_PL.UTF-8
dc.title.alternative Justifying political decisions as an instrument of political marketing beyond the election campaign period. Content analysis of three local weeklies pl_PL.UTF-8
dc.type article pl_PL.UTF-8


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Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska Except where otherwise noted, this item's license is described as Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska

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