Przeglądanie według Temat "relevance theory"

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Echo and Irony: Weapons in Political Campaigns
(Wydawnictwo Uniwersytetu Rzeszowskiego, 2018) Rut-Kluz, Dorota
The theory of relevance presented by Dan Sperber and Deidre Wilson (1995) is a general theory of communication which has been developing over the past decades and apart from the theoretical developments it has been implemented as a tool for various analyses of discourse. The aim of the paper is to present a relevance theoretic account of a special kind of attributive use of campaign material which was employed by candidates in TV advertisements for the US presidential election campaign in 2012. Candidates use this special kind, echoic use, implementing it not only to criticise the opponent but also to justify their negative attitude towards the material mentioned. Echoic use proves to be a powerful tool not only to criticise and maintain credibility, but also allow irony which seems to be, along with discrediting the rival, the most powerful weapon at a politician's disposal.
Political Language and Advertising Language in Relevance Theoretical Framework: A Quest for Differences
(Wydawnictwo Uniwersytetu Rzeszowskiego, 2017) Rut-Kluz, Dorota
The paper looks at two types of Polish data; political speech and TV advertisements, which, having similar aims but rather different status, may possibly use the same means to achieve success. The relevance framework is applied to analyse and compare the mechanisms behind the linguistic effects and looks into particular stages of processing the linguistic input, taking a closer look into the explicature in both the political speech of a TV election campaign and TV advertisements. Particular pragmatic processes are presented (disambiguation, ad hoc concept construction) as well as implicature formation, non-literal talk and covert communication in order to address the question of whether political speech and advertising are similar and, if yes, in what respects and to what extent.