Przeglądanie według Autor "Rut-Kluz, Dorota"

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Are you talking to me? A case of specific reply by means of election campaign advertisements
(Wydawnictwo Uniwersytetu Rzeszowskiego, 2020) Rut-Kluz, Dorota
The article aims at an analytic description of a specific type of exchange occurring during political campaigns. The candidates often engage in a virtual dialogue; that is, an exchange of points made by means of campaign advertisements. The specific type of exchange or reply is, in certain aspects, no different to an ordinary conversation. However, what influences it most is the context of public/mass communication. The main concern of the presentation is to investigate, within the framework of Relevance Theory, ways in which a candidate’s reply to the opponent’s advertisement is actually a message to the viewers and prospective voters rather than to the rival themselves. The analysis is carried out on selected advertisements for Mitt Romney and Barack Obama broadcast during the U.S. presidential election campaign in 2012.
Echo and Irony: Weapons in Political Campaigns
(Wydawnictwo Uniwersytetu Rzeszowskiego, 2018) Rut-Kluz, Dorota
The theory of relevance presented by Dan Sperber and Deidre Wilson (1995) is a general theory of communication which has been developing over the past decades and apart from the theoretical developments it has been implemented as a tool for various analyses of discourse. The aim of the paper is to present a relevance theoretic account of a special kind of attributive use of campaign material which was employed by candidates in TV advertisements for the US presidential election campaign in 2012. Candidates use this special kind, echoic use, implementing it not only to criticise the opponent but also to justify their negative attitude towards the material mentioned. Echoic use proves to be a powerful tool not only to criticise and maintain credibility, but also allow irony which seems to be, along with discrediting the rival, the most powerful weapon at a politician's disposal.
Political Language and Advertising Language in Relevance Theoretical Framework: A Quest for Differences
(Wydawnictwo Uniwersytetu Rzeszowskiego, 2017) Rut-Kluz, Dorota
The paper looks at two types of Polish data; political speech and TV advertisements, which, having similar aims but rather different status, may possibly use the same means to achieve success. The relevance framework is applied to analyse and compare the mechanisms behind the linguistic effects and looks into particular stages of processing the linguistic input, taking a closer look into the explicature in both the political speech of a TV election campaign and TV advertisements. Particular pragmatic processes are presented (disambiguation, ad hoc concept construction) as well as implicature formation, non-literal talk and covert communication in order to address the question of whether political speech and advertising are similar and, if yes, in what respects and to what extent.