The article concerns the roles played by quotations and short literary forms in the process of popularizing literature through social media. Its main purpose is to review the most popular websites in Poland and the phenomena related to the subject in the title. The research methods used in the publication are qualitative methods, mainly: critical analysis of text, image and one of the newest methods: autoethnography. The qualitative assessment of this issue is complemented by the quantitative data of the social media, including the number of recipients of the pages, the coverage of the posts and the information provided. The article discusses the history of literature, the origins of literature on the Internet, Explains the issues of social media, and carefully analyzes selected cases of popularizing literary forms on the Internet.