Retoryka na usługach kampanii wyborczej (na przykładzie debat z udziałem Aleksandra Kwaśniewskiego, Lecha Kaczyńskiego i Bronisława Komorowskiego)

The policy is the way of governing the country and aiming to achieve certain goals being the expectations of society. Governments are performed by chosen people. They are fullfilling their our image of the country in various aspects of the social life. In democracy, representatives of the people are selected by privileged people in the cause of voting. The members of the group, called the nation, regard the language as highly significant cryterium. The politicy is one of the most frequently discussed topic among Polish people. The rhetoric in election campaign is rather unpopular research topic. Those who are exploring this issue are mainly focused on cause-effect relation in reference to history as well as on the conclusions from types of communication between politicians. In fact, they prevent from showing the matter of this issue. The article analyses public appearances of presidential RP candidates during TV debates. Several times, there were situations when TV speeches priority elements of election campaign change the result of sounding. During the discussion, stylistic were placed at the forefront. The main purpose is to prove the raising significance of the rhetoric and its influence on shaping political preferences of voters.