Łuc, Izabela2021-09-092021-09-092019Słowo. Studia językoznawcze nr 10/2019, s. 102–1192082-6931http://repozytorium.ur.edu.pl/handle/item/6737The article descibes the stategies of introducing lingustic units derived from the Silesian dialect into advertising texts. The mechanism and contextual funtions of exploiting dialect lexemes in commercial text (in the evaluative form) were described by the use of pragmalinguistic analysis and the theory of semantic fields (with appropriate methodological solutions).polAttribution-NonCommercial-NoDerivatives 4.0 Międzynarodowehttp://creativecommons.org/licenses/by-nc-nd/4.0/Upper Silesiaadvertisementevaluationpersuasionarticle10.15584/slowo.2019.10.08