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„Miasto ogród”. Analiza możliwości wykorzystania walorów urbanistyczno- krajobrazowych w promocji miasta i budowaniu jego marki na przykładzie wybranych miast polskich

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dc.contributor.author Hulicka, Anna
dc.date.accessioned 2015-05-19T12:36:59Z
dc.date.available 2015-05-19T12:36:59Z
dc.date.issued 2014
dc.identifier.issn 1732-9639
dc.identifier.uri http://repozytorium.ur.edu.pl/handle/item/946
dc.description.abstract The main aim of the article was to determine which of the Polish "Garden Cities" used the historical urban system and their names as a brand. For this purpose, author analyzed most of the strategic documents and reports of the "Garden Cities", ie. Podkowa Lesna, Zabki, Milanowek, Komorow, Puszczykowo, Wroclaw (district Karlowice), Katowice (Giszowiec), Krakow (district Nowa Huta) and Sokolniki (municipality Ozorkow). The research was focused on the online promotion of these cities and conducted by analysis of their websites and Facebook profiles. The results showed that most of the local governments support the concept of “Garden City”. Generally, effective urban policy is implemented in small cities and cities which have preserved their urban layout. This is noticeable in such cities: Podkowa Lesna and Milanowek. However, developments in Katowice are particularly interesting, as the local government aims to change its image of being a “dirty” and “grey” into a green and friendly city. Podkowa Lesna, Milanowek and Katowice have the best chance of becoming a recognised brand. pl_PL.UTF-8
dc.language.iso pol pl_PL.UTF-8
dc.publisher Wydawnictwo Uniwersytetu Rzeszowskiego pl_PL.UTF-8
dc.rights Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/pl/ *
dc.subject „Garden City” pl_PL.UTF-8
dc.subject online promotion pl_PL.UTF-8
dc.subject urban policy pl_PL.UTF-8
dc.subject city branding pl_PL.UTF-8
dc.title „Miasto ogród”. Analiza możliwości wykorzystania walorów urbanistyczno- krajobrazowych w promocji miasta i budowaniu jego marki na przykładzie wybranych miast polskich pl_PL.UTF-8
dc.title.alternative THE POSSIBILITIES OF USING URBAN AND LANDSCAPE VALUES FOR PROMOTION OF THE CITY AND ITS BRAND CREATION – ANALYSIS OF A SAMPLE OF POLISH CITIES pl_PL.UTF-8
dc.type article pl_PL.UTF-8


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Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska Except where otherwise noted, this item's license is described as Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska

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