The article is a scientific manifesto by the “Rhetoric & Anthropology Research Net”. It discusses the state of the subject, the basic principles of the investigation and an outline of different rhetorical-anthropological fields of work directed by the authors of the article. The methodological focus is ecological because it is based on responsibility and solidarity specified in a culture of debate worthy of the name, and in the principle of affirmation, that is, in a rhetoric that opens new pathways, provides solutions, and brings people together because it has an eminently positive orientation.