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Kurz zur Pragmatik von Werbeslogans

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dc.contributor.author Jílková, Hana
dc.date.accessioned 2017-07-13T08:56:45Z
dc.date.available 2017-07-13T08:56:45Z
dc.date.issued 2017
dc.identifier.citation Germanistische Kontexte, nr 2(1)/2017, s. 77–89 pl_PL.UTF-8
dc.identifier.issn 2450-5447
dc.identifier.uri http://repozytorium.ur.edu.pl/handle/item/2786
dc.description.abstract The paper deals with the question of the pragmatic level of advertising slogans. It focuses on the characteristics of basic acts, tactics and strategies of communication. Individual speech tactics and strategies are demonstrated with regard to printed German and Czech advertisement. Single forms of actions as assertion, presentation, question and suggestion are described more closely. Basic situational aspects of advertising slogans are mentioned and further described as monologic or dialogic. pl_PL.UTF-8
dc.language.iso deu pl_PL.UTF-8
dc.publisher Wydawnictwo Uniwersytetu Rzeszowskiego pl_PL.UTF-8
dc.rights Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/pl/ *
dc.subject Advertising slogans pl_PL.UTF-8
dc.subject pragmatics pl_PL.UTF-8
dc.subject communicative acts pl_PL.UTF-8
dc.subject communicative strategy pl_PL.UTF-8
dc.subject communicative situation pl_PL.UTF-8
dc.subject communicative form pl_PL.UTF-8
dc.subject situational aspects pl_PL.UTF-8
dc.subject monologue pl_PL.UTF-8
dc.subject dialogue pl_PL.UTF-8
dc.title Kurz zur Pragmatik von Werbeslogans pl_PL.UTF-8
dc.type article pl_PL.UTF-8
dc.identifier.doi 10.15584/germkon.2017.1.6


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Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska Except where otherwise noted, this item's license is described as Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska

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