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Rola mediów społecznościowych w komunikowaniu politycznym

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dc.contributor.author Posyłek, Małgorzata
dc.date.accessioned 2017-07-04T09:46:28Z
dc.date.available 2017-07-04T09:46:28Z
dc.date.issued 2017
dc.identifier.citation Polityka i Społeczeństwo nr 1(15)/2017, s. 131–144 pl_PL.UTF-8
dc.identifier.issn 1732-9639
dc.identifier.uri http://repozytorium.ur.edu.pl/handle/item/2691
dc.description.abstract Starting efficient communication with a society is an indispensable element of a contemporary democratic state. Its aim comprises building and managing images of political stage participants, but first of all conducting a continuous social dialogue. An increase in media significance, mainly electronic media and a media saturation process, including satisfying the society significantly with information from mass media have caused politicians more and more often to take unconventional actions; actions aimed at election success. The development of modern technologies helped in the professionalization of election campaigns that have appeared on the Internet, adjusting tools of marketing communication to new channels of transmission. Politicians have placed great emphasis on this medium as they have noticed its power within public space and meaning in marketing actions. The process of building images of politicians has moved to highly interactive and multimedia social networks. The subject of analysis presented in this article is the course of the presidential campaign, candidates in the 2014 local election in Częstochowa on Facebook. pl_PL.UTF-8
dc.language.iso pol pl_PL.UTF-8
dc.publisher Wydawnictwo Uniwersytetu Rzeszowskiego pl_PL.UTF-8
dc.rights Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/pl/ *
dc.subject social media pl_PL.UTF-8
dc.subject local election pl_PL.UTF-8
dc.subject political communication pl_PL.UTF-8
dc.subject Częstochowa pl_PL.UTF-8
dc.subject presidential campaign pl_PL.UTF-8
dc.subject Facebook pl_PL.UTF-8
dc.title Rola mediów społecznościowych w komunikowaniu politycznym pl_PL.UTF-8
dc.title.alternative The role of social media in political communication pl_PL.UTF-8
dc.type article pl_PL.UTF-8
dc.identifier.doi 10.15584/polispol.2017.1.10


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Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska Except where otherwise noted, this item's license is described as Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska

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