Przeglądanie według Temat "word of mouth marketing"

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The presence of public institutions in social networks
(Wydawnictwo Uniwersytetu Rzeszowskiego, 2018) Papińska-Kacperek, Joanna; Polańska, Krystyna
The ICT tools affect many aspects of daily life as well as on the functioning of public institutions that could not ignore them in their activities. Many applications have been implemented, both to facilitate the organization of work in public institutions, as well as to allow using of new communication channels with citizens. A variety of new services were made available on-line, but their low usage resulted in the need to find tools for closer interaction with potential customers of e-government. Both the public administration as well as cultural institutions should use new communication channels with their customers, remembering the risks associated with the procedures. Therefore, the article discusses profile examples on popular social networks created by tax administrations and museums in selected countries. The aim of the article is to analyze the behavior of public institutions in SM from the comparative and international point of view.