Przeglądanie według Temat "virtualisation of consumption"

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Dimensions of the influence of the virtualisation of consumption on the decision-making of young Polish consumers
(Wydawnictwo Uniwersytetu Rzeszowskiego, 2019) Zalega, Tomasz
The expansion of the Internet has undoubtedly contributed to the fast development of a trend known as virtualisation of consumption. This consumer trend is primarily followed by young consumers. Their use of the Internet has led to improvements to the consumption process and facilitated their access to unlimited sources of information, consumer goods and services. Information and communication technologies make it easier and faster for young consumers to access rich sources of information about products and services offered on the web. Consequently, consumer choice increases, expanding opportunities for online shopping. In this way, consumption styles may be personalised as young consumers are more and more eager to shop online with home delivery of the goods so purchased. It should also be noted that young online shoppers have easier access to product innovations and can themselves generate such innovations by posting their opinions about specific offers. The objective of the article is to identify how virtualisation of consumption influences the decision-making of young Polish consumers. The first section explains what virtualisation of consumption essentially involves as an alternative consumer trend. In the second part, the research conceptualisation and the research sample selection and characteristics are outlined, and then the concentration is on the use of the Internet by young people and the implementation of virtualisation processes in consumer behaviours of this age group.
Virtualisation of consumer behaviours of Polish seniors
(Wydawnictwo Uniwersytetu Rzeszowskiego, 2017) Zalega, Tomasz
Skilful use of the Internet allows contemporary consumers to take full advantage of the civilisational, cultural, social and economic achievements to date. The use of modern technology and the Internet is undoubtedly a great opportunity for modern households to raise their living standard and quality of life, increase professional mobility and develop intellectually. These trends are also followed by seniors. However, due to the rapid development of ICT, some seniors who use computers are lagging behind the technological development, using mainly obsolete applications. This, in turn, means that seniors use the Internet to search for information about products, shop online or use online banking services in the virtual world less often than other age groups. The aim of this article is to provide an insight into how consumption virtualisation affects consumer behaviours of Polish seniors. The structure of the article is as follows. After a brief introduction, the first section explains consumer behaviours and, consumption virtualisation as an alternative consumer trend and discusses the availability of the Internet among Polish consumers, including the elderly. In the second part hereof, the research methodology and the research sample selection are outlined, and then the concentration is on the use of the Internet by Polish seniors and the implementation of virtualisation processes in consumer behaviours of this age group.