Przeglądanie według Temat "stigmatization"

Aktualnie wyświetlane 1 - 2 z 2

Integracja czy stygmatyzacja osób niepełnosprawnych
(KATOLÍCKA UNIVERZITA V RUŽOMBERKU, 2007) Szluz, Beata
The present article is a reflection on the subject of social integration of the disabled. The article also raises the issue of the stigmatization of these people. Disability was treated as a social deviation in the presented analyses, taking into consideration the concept of social branding. A great emphasis was placed on the role of education in the realization of the integration process in social reality.
Marka regionu na przykładzie województwa lubelskiego
(Wydawnictwo Uniwersytetu Rzeszowskiego, 2013) Gąsior-Niemiec, Anna
The paper is dedicated to an aspect of territorial marketing which is called region branding. It focuses on the branding of the lubelskie voivodship. The Lubelskie is classified in the public discourse as one of the “inherently backward” regions in Eastern Poland. As such, it has been subject to discursive stigmatization and institutional discrimination. Its case exemplifies processes of orientalism that were triggered in the country after the systemic change and – concerning the regions – reinforced after the institutionalization of new “big” regions in 1999. In the paper, the official strategy of branding Lubelskie is analyzed. The aim is to identify the ways in which the stigma of its “eastern backwardness” is treated in order to produce a new, positive and attractive image of this region to be promoted and sold as its competitive brand.