Przeglądanie według Temat "social opinions"

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Prosumerism of companies – opportunities and challenges in the consumers’ opinion
(Wydawnictwo Uniwersytetu Rzeszowskiego, 2023-09) Szul, Elżbieta
Prosumerism refers to the practices and activities of companies aimed at including and involving consumers in the co-creation of value and market offerings. The involvement of consumers takes various forms, from encouraging consumers to share their opinions and knowledge, modify the market offering, adapt it to their needs, and participate in its creation. Companies, through such activities, respond to the expectations of consumers who are active and do not want to be just passive recipients of the market offering. The paper addresses the issue of prosumptionism of companies in the consumers’ evaluation. It presents the research results on the prosumptionism of companies – the benefits, opportunities and threats related to it, as well as consumers’ expectations regarding the activities of companies. Although prosumption and prosumerism have become more common and consumers are increasingly prosumers (even though they are often unaware of it), in addition to the perceived opportunities and benefits, problems or threats to companies are also apparent.
Wiedza i aktywność seniorów w zakresie budżetu partycypacyjnego
(Wydawnictwo Uniwersytetu Rzeszowskiego, 2017) Sołtysiak, Mirosław
The article presents the results of a survey conducted on a group of generation 55+ Poles living in the city of Rzeszow concerning their knowledge of issues related to participatory budgets and the state of their activity in this area. At the beginning an assessment of the knowledge of the idea of participatory budget was presented. In the following, the residents’ participation in the participatory budget was assessed and the factors influencing this activity were analyzed. Conducted examinations allowed to state that the majority of respondents knows as well as positively is assessing the idea of participatory budget. Unfortunately the level of the knowledge of respondents about principles of his functioning is low. To it sources from which they obtained information about participatory budget have a direct effect. The majority of respondents is keeping the passive posture towards works on participatory budget. They are confining themselves only for giving back the vote for notified projects.