Przeglądanie według Temat "communication strategies"

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Images of Polish politicians on Facebook and Twitter on the example in communication strategies of Andrzej Duda and Donald Tusk
(Wydawnictwo Uniwersytetu Rzeszowskiego, 2023-12) Adamik-Szysiak, Małgorzata
The main purpose of shaping a specific political image is usually political pragmatism focused on gaining social and electoral support. Social media due to their specificity are an excellent space that allows politicians to self-present. The aim of the research is an attempt to construct a proposition of types of political images created in social media based on the analysis of communication strategies (including the tools used and persuasion techniques) of the two selected leading Polish politicians: Andrzej Duda and Donald Tusk. Particular attention is paid to the means of self-presentation, including the role of visual rhetoric in messages politicians on their official Facebook and Twitter accounts.
Rola mediów społecznościowych w procesie budowania wizerunku kobiet prezydentów miast na przykładzie serwisu Facebook
(Wydawnictwo Uniwersytetu Rzeszowskiego, 2017) Posyłek, Małgorzata
The contemporary image of a female politician is no longer perceived through her attractiveness (which, however, can be decisive in election process), but through her education, knowledge, and professional experience. A much higher level of engagement is expected from female politicians than from their male counterparts, therefore achieving success might be difficult. This situation demands a much more active approach in creating an image in order to indicate to the electors that women are able to fulfill the most important duties at all levels of political power due to their level of education, knowledge and higher personal engagement. Creating an image requires a systematic effort to design and to highlight some elements of identity, taking advantage of public relations and marketing, that will gain the acceptance of the voters. The power of the Internet in public sphere, and it’s significance in marketing actions has led to social media being widely employed in the image building process. For female city mayors, who broadcast their activities on their public accounts, social media has become a form of image creation. The analysis produced below focuses on the process of image building on Facebook for the female city mayors of the Łódź Voivodeship during the local government election campaign of 2014.