The main aim of concept was to create new tourist product as well as to introduce a strategy of tourist trail’s promotion as a trademark product of Podkarpackie Province. The authors used direct and indirect observation methods, what made it possible to have direct contact with analyzed practice as well as to verify it thanks to „desk and field research” methods. Among merits of the trail is authenticity of some of its buildings and the possibility of visiting them. This kind of product would bring social and economic benefits, first of all to local communities and then to the whole society of Podkarpackie Province. Amongst limitations of research and conclusions one should mention a lack of possibility of “trying the trail” because of immaterial character of tourist services. Practical implications of the concept are visible and profitable for local people, travel agencies and of course tourists because high demand of this kind of product (Jewish tourist trail) in Leżajsk (town connected with Jewish culture and history) is perceptible. The authors of the paper belief that the work is original and authentic because they didn’t meet any other proposal of creating such a trail in the town in the subject literature. The product has a chance to become a sensation not only in the region but also amongst foreign religious tourists. The paper presents theoretical concept based on observations and “desk and field research” methods.